Benjamin Vandegrift
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Articles by Benjamin Vandegrift
News
Lights, Camera, Addressable: Why Addressable TV is an essential part of a holistic video campaign strategy
Discover how addressable TV empowers marketers with precise targeting, brand-safe ad inventory, and ROI-driven campaigns for success.
Dec 2, 2024Read More
Insights
With Great Power Comes Great Responsibility
Discover why data privacy and security are crucial for marketers to build trust and responsibly manage consumer data in today's advertising
Aug 20, 2024Read More
Insights
When Was the Last Time You Cleaned Under Your Rug? Why digital ad fraud needs to matter to marketers
digital ad fraud thrives in opaque environments, which not only increases the complexity of eradicating it, but makes simply identifying it.
Nov 6, 2023Read More