Insights
Expert insights and analysis on marketing technology
Beyond the Click: Why 2027's Winners Will Train Their Ads on Real Sales
Discover the 2027 performance marketing trends shaping digital advertising, from closed-loop measurement and AI-driven bidding to CTV attribution and GEO.
More DSPs Only Work When They Bring Different Intelligence
Discover how advertisers can use a multi-DSP strategy to improve media diversification, measure incrementality, reduce audience overlap.
Inside a Global Brand’s AI Content Localization Engine
Learn how enterprise brands leverage AI to scale content localization. Master translation automation, cultural adaptation, and SEO for global ROI.
The Martech Playbook for Building an AI-Powered Content Supply Chain
Discover how to build an AI-powered content supply chain to automate planning, scale creation, streamline approvals, and drive brand consistency.
Multimodal AI in Marketing: How It Will Transform Creative Production in 2026
Discover how multimodal AI in marketing transforms creative production in 2026. Learn to scale omnichannel campaigns, localize content, and more.
When AI makes execution cheaper, what gives an intelligence business the edge?
XDBS founder Kartik Anand explains how data interpretation, human expertise and AI are shaping B2B sales intelligence.
Generative Creative Suites vs. Specialist AI Tools: Which Is Better for Marketing Teams in 2026?
Compare generative creative suites and specialist AI tools for 2026. Discover which martech stack offers better ROI, scale, and creative control.
The Martech Playbook for Scaling Multimodal Creative Testing with AI
Learn how martech leaders use AI to scale multimodal creative testing. Discover predictive analytics, dynamic optimization, and a 4-step framework.
Connecting First-Party CRM Data To Ad Platforms To Drive Revenue in Home Services
Home services marketers must look beyond CPL, CTR and lead volume to measure lead quality, booked jobs, revenue growth and marketing ROI.
How Coca-Cola Is Using Generative AI to Rethink Global Creative Production
Discover how Coca-Cola uses generative AI to scale global creative production, automate localization, and boost marketing workflows with human teams.
More Campaign Variants Can Mean Less Reliable Measurement
Faster landing-page production can accelerate testing, but without strong measurement discipline, performance teams risk drawing unreliable conclusions
Creator Platforms vs. Influencer Agencies: Which Is Better for Influencer Marketing in 2026?
Compare creator platforms vs influencer agencies in 2026. Evaluate costs, scalability, and control to find the right model for your brand's ROI goals.