news
Latest updates from the marketing and martech industry.
MarTech360’S Weekly News Roundup With Yext, MNTN, Lightspeed, Optimizely, Onetag, Algolia, Fluent, Taboola, Cyara and More!
MarTech360’S Weekly News Roundup With Yext, MNTN, Lightspeed, Optimizely, Onetag, Algolia, Fluent, Taboola, Cyara And More!
Personalize live viewing, monetize every impression, and reach every device with AWS Elemental at IBC 2026
AWS Elemental introduces four AI, personalization and monetization capabilities for live video workflows ahead of IBC 2026.
DeepIntent Launches Cora, the First Fully Agentic Marketing Platform for Healthcare
DeepIntent launches DeepIntent Cora, an agentic healthcare marketing platform designed to help pharma companies strategize and activate omnichannel campaigns.
Drako Challenges Ad Tech's Measurement Tax by Offering Foot Traffic Attribution for Free
Drako offers Foot Traffic Attribution at no extra cost for campaigns using its audiences across DSPs, helping measure and optimize drive-to-store campaigns.
Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe
Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, supporting brands and agencies with advertising environment.
Workday Names Sarah Kennedy Ellis Chief Marketing Officer
Workday appoints Sarah Kennedy Ellis as Chief Marketing Officer, bringing over 20 years of enterprise technology marketing experience from Google Cloud.
Gemma Hawkins Named Head of Strategic Accounts at Demand.com
Demand.com appoints Gemma Hawkins as Head of Strategic Accounts, focusing on strategic customer relationships, account strategy and go-to-market priorities.
Demand.com Names Tom Guthrie as Director of Demand Strategy
Demand.com appoints Tom Guthrie as Director of Demand Strategy, focusing on demand planning and execution to connect marketing initiatives.
Nate Vella Joins OMD UK as Strategy Director
OMD UK appoints Nate Vella as Strategy Director, bringing experience across media strategy, advertising and brand communications to support strategic planning.
Fivetran Promotes Natasha Lockwood to Lead of Product-Led Growth Marketing
Fivetran promotes Natasha Lockwood to Lead of Product-Led Growth Marketing, expanding her role across PLG strategy, digital marketing and customer engagement.
Vijay Raghushankar Joins InorbitX as Chief Executive Officer
InorbitX appoints Vijay Raghushankar as Chief Executive Officer, overseeing the company’s overall direction and business operations as it enters its next phase.
New Apex Martech Matrix Targets a Critical Blind Spot in Martech Investment
Martech investment often overlooks business performance, with AI adding complexity and increasing the risks of fragmentation, technology debt and spending.