Audyence Appoints Julie Supinski as Senior Account Director

Audyence has appointed Julie Supinski as Senior Account Director, adding more than two decades of B2B media experience to its team. The company announced the appointment, highlighting Supinski's background in advertising and demand generation.

Supinski brings over 20 years of experience in B2B media, having witnessed the industry's transition toward programmatic advertising while lead generation has continued to rely on manual processes. Her career has focused on helping businesses adapt to changing customer needs and evolving advertising practices.

At Audyence, Supinski will work with demand generation and marketing operations leaders seeking greater efficiency and transparency in lead acquisition. Her responsibilities will involve supporting marketers looking to simplify publisher management, access real-time pricing, and gain clearer visibility into the sources of their leads.

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The appointment comes as B2B marketers increasingly look to streamline demand generation and improve accountability across advertising investments. Managing multiple publishers and tracking lead sources can create operational challenges, making transparency and automation important considerations for marketing teams.

Supinski's experience across B2B media and advertising positions her to work with marketing leaders navigating these changes. Her appointment reflects Audyence's focus on its account management capabilities as the company continues to expand its team.