MarTech360 Bureau
MarTech360 Bureau is a team of experienced journalists and industry contributors passionate about covering the latest innovations, digital transformation, and emerging trends shaping the future of marketing technology.
Articles by MarTech360 Bureau
CMO Summit London 2026: How AI Is Reshaping Marketing Leadership and Growth
The CMO Summit London 2026 explores AI-driven marketing, brand strategy, demand generation, growth measurement & budget decisions for senior marketing leaders.
Reuters NEXT New York 2026: How AI and Shifting Global Power Are Reshaping Business Strategy
Reuters NEXT New York 2026 explores AI investment, geopolitical risks, business growth, infrastructure resilience and customer trust on December 1–2.
IDX Appoints Adam Holloway as Chief Creative Officer
IDX appoints Adam Holloway as Chief Creative Officer, overseeing creative strategy and brand communications across its UK, US and international operations.
WPP Names Adam Gerhart as Global Chief Client Officer
WPP appoints Adam Gerhart as Global Chief Client Officer to oversee key global client relationships and its Global Client Leaders network.
Gravity Global Promotes Colleen Cavaioli to VP, Planning and Activation
Gravity Global promotes Colleen Cavaioli to VP of Planning and Activation, expanding her leadership across media planning and activation.
GTM & CMO UK Summit 2026: Building the Growth Engine for 2027
GTM & CMO UK Summit 2026 brings London’s marketing, revenue & go-to-market leaders together to explore connected growth strategies.
8th Digital Marketing, Advertising & Technology Conference 2026: Building the Agentic Marketing Enterprise
The 8th Digital Marketing, Advertising & Technology Conference 2026 in Singapore explores agentic AI, marketing automation, cx & human oversight.
Digital Summit Dallas 2026: What Marketing Leaders Need to Know About AI, Brand Growth and Customer Experience
Digital Summit Dallas 2026 takes place December 8-9, exploring AI adoption, campaign performance, customer experience, content strategy & marketing technology.
ProspectBase Names Sathish Krishnan as Account Director
ProspectBase appoints Sathish Krishnan as Account Director, supporting B2B organizations with prospect identification, sales engagement and ABM strategies.
Arrowfly Names Tarrah Godish as Vice President of Audience Development
Arrowfly appoints Tarrah Godish as VP of Audience Development, strengthening its efforts to engage professional audiences across key B2B industries.
More Campaign Variants Can Mean Less Reliable Measurement
Faster landing-page production can accelerate testing, but without strong measurement discipline, performance teams risk drawing unreliable conclusions
Taboola Names Veronica Costantino Bazin as Country Manager for France and Belgium
Taboola appoints Veronica Costantino Bazin as Country Manager for France and Belgium, expanding regional leadership across performance advertising markets.