Brian Kroll is Adtaxi’s VP of Strategic Accounts & Alliance Partnerships. With over 10 years of industry experience and his interest in data science and coding, he continues to advance Adtaxi’s algorithm and data script sophistication. In his role, he works with Adtaxi’s largest and most complex clients as a strategist, problem solver, and pathfinder, helping them navigate the ever-changing landscape of digital marketing and aligning their marketing and business objectives. An innovator in digital marketing, in 2013, he invented an algorithm he named “Magellan,” to help Adtaxi’s programmatic traders and ad ops specialists optimize campaigns.