Chris Kelly

Chris Kelly is the Founder and CEO of Upwave, a marketing analytics platform specialising in measuring and optimising brand advertising effectiveness. He is a serial technology entrepreneur with experience in enterprise software, big data, brand marketing, financial services, and management consulting.

Articles by Chris Kelly

Insights

What Marketers Get Wrong About the Full Brand Building Funnel

Brand building is the art and science of moving consumers down the entire funnel, and therefore any discussion around brand –or measurement

May 10, 2022Read More