Matthew O'Such

Matthew O'Such is the Vice President of SEO at Getty Images and iStockPhoto, with more than 20 years of experience developing and executing digital marketing strategies for enterprise brands. He specializes in technical and content SEO, audience development, and organic traffic growth. His areas of expertise include search engine optimization, visual content optimization, image and video SEO, digital marketing strategy, and audience acquisition. His work explores how businesses can use relevant stock photography, video content, metadata, and structured data to improve search visibility, strengthen content performance, and reach potential customers more effectively.