Nikhil Sonawane
-
Articles by Nikhil Sonawane
Boosting Sales with Customer Journey Mapping Tools: A How-To Guide
Discover top customer journey mapping tools to analyze interactions, enhance experience, and foster loyalty through actionable insights.
B2B Prospecting: Comprehensive Strategies and Best Practices for Success
This blog explores the best B2B prospecting strategies that businesses can use to improve their sales pipeline and ensure success.
5 Best Practises to Improve Your Digital Brand Experience and Its Importance
This blog explores the top 5 practices to enhance the digital brand experience, how it is different from customer experience & why it is imp.
The Power of Composable MarTech: How to Build a Tech Stack That Adapts and Evolves
In this thought leadership article with inputs from Frans, we will explore the challenges, benefits to make MarTech stack composable.
A Marketer’s Playbook to Mobile Ad Networks
This blog explores what mobile ad networks are, their different types, and the top 8 mobile ad networks available for advertisers.
17 Ways to Transform Customer Experience with Generative AI
This blog offers an overview of the top 17 ways to use generative AI in customer experiences to enrich their interactions with the brand.
Challenges in Martech Data Integration and How Can CDPs Help
This blog explores the challenges in MarTech Data integration and how CDPs can help in overcoming these hurdles.
Decoding Data Monetization: Definition, Strategies, & Framework
This blog offers an overview of data monetization, including its definition and best practices to ensure data privacy in monetization.
Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model
This blog explores the types of marketing attribution models and the top factors in selecting the right attribution model.
CMO’s Playbook To Generative Engine Optimization
This blog explores the definition of generative engine optimization, its importance, key features, benefits, and best practices.
Decoding Relationship Intelligence: Definition and Its Importance in B2B Space
Discover the meaning of relationship intelligence and its vital role in the B2B landscape in this insightful blog.
Future-Proofing MarTech: Aligning People, Processes and Technology
This blog explores 9 best practices to align people, processes & technology to ensure Martech Success along with insights from Scott Brinker