Tejas Tahmankar
Tejas Tahmankar is a writer and editor with 3+ years of experience shaping stories that make complex ideas in tech, business, and culture accessible and engaging. With a blend of research, clarity, and editorial precision, his work aims to inform while keeping readers hooked. Beyond his professional role, he finds inspiration in travel, web shows, and books, drawing on them to bring fresh perspective and nuance into the narratives he creates and refines.
Articles by Tejas Tahmankar
How Messaging Apps Are Becoming Commerce Operating Layers for Brands
Discover how AI, personalization, and in-chat payments are turning messaging apps into powerful operating layers for seamless brand commerce.
Social Commerce vs. Brand-Owned Commerce: Which Model Will Shape the Future of Online Shopping?
Explore social commerce vs. brand-owned commerce. Discover how to balance customer acquisition, data ownership, and LTV for long-term retail success.
The Martech Playbook for Turning Messaging Channels into Commerce Journeys
Discover how to build a scalable messaging commerce engine. Learn the Martech stack, AI tools, and CDP strategies to drive in-thread purchases.
Inside Sephora’s TikTok Shop Strategy
Explore our martech breakdown of Sephora's TikTok Shop strategy. Learn how monthly drops, retailtainment, and creators drive social commerce today.
Retail Media Networks vs. Commerce Media Networks: Key Differences, Benefits, and Trends
Discover the key differences between retail media and commerce media networks. Explore their business models, data ecosystems, and revenue potential.
The Martech Playbook for Building a Full-Funnel Retail Media Operating Model
Master retail media operating models. Learn how to connect martech, teams, and data to drive full-funnel growth and measure true incremental ROI.
The Shopping Journey Will Collapse into AI Conversations
Discover how AI conversations collapse the traditional shopping journey. Explore how brands must adapt their conversational commerce strategy today.
Traditional Site Search vs. Intent-Aware AI Search
Compare traditional keyword site search with intent-aware AI search. Discover how semantic intelligence boosts content discovery and your conversions.
The Martech Playbook for Making Product Catalogs Ready for Agentic Commerce
Prepare your brand for the future of AI shopping. This Martech playbook reveals how to optimize your product catalogs for agentic commerce success.
Trust Scores Will Replace NPS: Why Brand Trust Will Become the Defining Marketing Metric by 2029
See why brand trust measurement is replacing NPS by 2029. Explore the Martech tools, frameworks, and operating roles defining trust as a board KPI.
Self-Regulation vs. Regulatory Compliance: How Should CMOs Approach AI Ethics in Marketing?
Explore the AI governance in marketing debate. Learn why CMOs must choose proactive ethical frameworks over reactive compliance to build brand trust.
How Patagonia Built a $1.5B Brand on a Sustainability-First Marketing Model
Discover the Patagonia marketing strategy behind its $1.5B growth. Learn how supply chain transparency and circular eco-marketing power real success.