Karnika Maroo Joins Magnite as Senior Account Director

Karnika Maroo has joined Magnite as Senior Account Director, marking another step in her career within the programmatic advertising and adtech industry.

Maroo has built her career around account management, publisher relationships and programmatic advertising. She has been part of Magnite’s India operations for several years, previously serving as Account Director, Platforms, Asia. Her work has included supporting relationships across the programmatic ecosystem and working with clients across Southeast Asia and India.

Her progression comes as the advertising industry continues to evolve around programmatic buying, streaming and connected TV. As media consumption becomes increasingly fragmented across digital platforms and streaming services, publishers, advertisers and technology providers are placing greater emphasis on audience data, supply-side relationships and cross-channel planning.

Also Read: Seismic Appoints Umberto Milletti as Chief Product and Technology Officer

Maroo’s experience has also included involvement in Magnite’s work across India’s growing digital advertising market. The company established its first India office in Mumbai as it expanded its local operations, with its India team supporting publishers and buyers across programmatic and streaming media.

Her previous role as Senior Account Manager, Platforms, India placed her close to the supply-side of the advertising ecosystem. She has also been involved in industry discussions around programmatic and streaming, including through IAB SEA+India, where she has spoken about changing viewing behaviour and the role of collaboration across the adtech industry.

The move to Senior Account Director comes at a time when account leadership in adtech increasingly involves more than traditional client servicing. Teams are navigating changes in CTV, programmatic supply, first-party data, measurement and the growing number of channels available to advertisers.

For Maroo, the appointment represents continued progression within Magnite and builds on her experience across platforms, client relationships and the broader programmatic ecosystem.

Her career development also reflects the growing importance of specialized account leadership as advertising technology becomes more interconnected across digital, programmatic and streaming environments.