Marta Piotrowska Joins Groupon as VP of Paid Marketing

Groupon has appointed Marta Piotrowska as Vice President of Paid Marketing, adding an experienced marketing and digital transformation leader to its senior marketing organization.

Piotrowska brings a background that spans digital marketing, media, e-commerce, marketing technology, analytics, and AI. Before joining Groupon, she held senior marketing and media roles at Allegro, where her responsibilities included media, AI, MarTech, and marketing innovation. Her work at Allegro included developing approaches to marketing optimization and the use of data and technology across marketing operations.

Her earlier career includes more than a decade at Procter & Gamble, where she held a range of roles covering e-commerce, digital marketing, brand management, digital transformation, and media. She also served as Head of Digital Marketing for Pampers in Europe and later as Brand Director and Head of Media, Digital, CRM, and eCommerce for the brand's European business.

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The move brings together several areas that are increasingly connected within modern marketing organizations. Paid media is no longer managed solely around campaign execution, with marketers placing greater emphasis on audience data, measurement, automation, experimentation, and the integration of media with broader customer journeys.

Piotrowska's experience across MarTech, AI, media, and digital marketing could be particularly relevant to this changing environment as Groupon continues to operate as an e-commerce marketplace connecting consumers with local businesses and experiences.

Her appointment also reflects the growing expectation for senior paid marketing leaders to work across technology, data, creative, and commercial functions rather than treating paid acquisition as an isolated channel.

For the broader MarTech industry, the move highlights how expertise in data-driven marketing and technology is increasingly becoming part of the leadership profile for paid media roles.