dentsu Appoints Sonya Lombardi as President of dentsu B2B North America

dentsu has appointed Sonya Lombardi as President of dentsu B2B North America, marking a new leadership chapter for the agency’s business-to-business marketing operations in the region.

Lombardi brings more than 25 years of experience in business growth, commercial transformation, and B2B marketing. Before taking on the presidency, she served as an executive leader at dentsu B2B Americas, where her work focused on B2B strategy and account-based experience (ABX).

Her professional experience reflects the growing convergence of marketing, sales, media, data, and customer experience. Lombardi has also contributed to industry discussions on account-based marketing, buyer engagement, and the role of technology in connecting brands with business audiences.

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In her new position, she will lead dentsu B2B North America as organizations continue to reassess how they reach decision-makers and measure marketing performance. B2B purchasing increasingly involves multiple stakeholders, longer buying cycles, and a need for coordinated engagement across channels.

dentsu B2B works across areas including strategy, creative, media, customer experience, analytics, and marketing technology. Its integrated approach reflects a wider shift in B2B marketing toward connecting brand-building and demand generation with measurable business outcomes.

Lombardi’s appointment comes as AI, automation, and account-based strategies continue to reshape how marketers identify audiences, personalize engagement, and align marketing activity with commercial goals.