Smadex Appoints Luis de la Cámara as Chief Marketing Officer

Smadex has appointed Luis de la Cámara as Chief Marketing Officer, bringing an experienced gaming and consumer marketing executive into its leadership team as the advertising technology company develops its presence across mobile and connected TV (CTV) advertising.

De la Cámara joins Smadex, an Entravision business unit, from Rovio Entertainment, part of SEGA, where he served as Vice President of Global Marketing for five years and was a member of the leadership team. His career spans more than two decades across the gaming industry, including roles at Electronic Arts, 2K Games, Gameloft, King, and Scopely.

During his career, he has worked with major gaming franchises including Angry Birds, Candy Crush, and NBA 2K, overseeing marketing initiatives and user acquisition budgets. His experience on the advertiser side provides a perspective on how brands assess advertising platforms, campaign performance, and return on marketing investment.

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At Smadex, de la Cámara will oversee global brand strategy, product marketing, account-based marketing, and corporate communications. He will work closely with the company’s commercial and product teams.

The appointment comes as marketers face growing demands for measurable campaign outcomes and improved attribution across digital channels. Smadex operates in mobile performance advertising and connected TV, where connecting audience reach with measurable business results remains an important industry focus.