Andy Mowat Joins Inflection.io as Chief Marketing Officer

Andy Mowat has joined Inflection.io as Chief Marketing Officer (CMO), with his remit also extending to Revenue Operations (RevOps). Mowat announced the move on LinkedIn, describing the role as an opportunity to bring together his experience across marketing, revenue operations and go-to-market strategy.

Mowat joins Inflection.io after serving as an advisor to the company. He is also the founder of Whispered and has built experience across demand generation and revenue operations at several high-growth technology companies. According to his announcement, he has led RevOps at four unicorn companies and demand generation at two.

His appointment comes as the traditional boundaries between marketing, sales and operations continue to change. For many B2B technology companies, marketing leaders are increasingly expected to understand the wider revenue engine, from demand generation and customer engagement to data, sales alignment and operational processes.

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Mowat has previously spoken about the limitations of legacy go-to-market technology and the need for organizations to build more data-driven revenue operations. His work has included advocating for closer integration between product data, marketing systems and sales processes as companies rethink their GTM infrastructure.

At Inflection.io, the combined CMO and RevOps remit places those areas under one leadership role. Mowat said in his LinkedIn announcement that AI is changing go-to-market operations quickly, while many marketing organizations are still working with legacy systems and disconnected workflows.

The move also reflects a broader shift in the CMO role. As AI becomes more embedded in marketing operations, marketing leadership is increasingly connected to technology decisions, revenue processes and cross-functional GTM strategy.

For Mowat, the appointment marks a move from advising Inflection.io to taking on a formal leadership role, while continuing his involvement with Whispered, Whispered Events and GTM Council as side projects.