insights
Expert insights and analysis on marketing technology

Jennings Social Media & MarTech Wins 2024 Inc's Power Partner Award
JSMM recognized in the "Small and Mighty" category at the 3rd annual Power Partner Awards for supporting emerging businesses.

DemandScience and Terminus Merge to Lead B2B Revenue Marketing
Terminus has merged into DemandScience, with the combined company now operating under the DemandScience brand.

TechnologyAdvice Launches StudioA
TechnologyAdvice introduces StudioA, a content strategy and creation studio crafted for the unique needs of modern B2B technology brands.

Brillio's Enhanced BrillioOne.ai Platform Set to Accelerate Digital Transformation
Brillio unveils AI-powered upgrades to BrillioOne.ai, boosting organizations' time-to-market with advanced capabilities.

Halloween scares that keep even sales pros up at night (and how to defeat them)
Uncover top sales fears this Halloween and learn powerful strategies to conquer them, making 2025 a year of unstoppable growth.

Untangle Digital Asset and Product SKU Chaos by Mastering DAM and PIM Synergy
Marketing and sales teams struggling with increasingly disorganized digital assets and outdated product information are eager for change

How Marketers Can Capitalize on CTV and Retail Media Networks
Explore how CTV and retail media networks redefine advertising, connecting brands with consumers for impactful, data-driven results.

Inc. Names Pipedrive as a 2024 Power Partner Award Winner
Pipedrive, wins Inc.'s 2024 Power Partner Award, honoring B2B companies that drive growth and support entrepreneurs.

HigherVisibility Wins Best B2B Search Marketing Initiative for SEO at Search Engine Land Awards
HigherVisibility, is excited to announce that it has been awarded Best B2B Search Marketing Initiative for SEO by Search Engine Land for 2024

Customer Management Practice has announced CMP Research Prism
CMP Research has announced CMP Research Prism, technology assessment framework for customer contact and customer experience (CX) executives.

How AI Is Revolutionizing Digital Marketing and Bridging Resource Gaps
In the past 40 years, we've seen countless technological milestones, but none compare to the current wave of advancements in AI

NIQ Launches Marketing Mix Modeling Solutions, Expanding its Media Division
NIQ, the world’s leading global consumer intelligence company, announced the launch of Marketing Mix Modelling solutions (MMM)
