insights
Expert insights and analysis on marketing technology
Inside Sephora’s TikTok Shop Strategy
Explore our martech breakdown of Sephora's TikTok Shop strategy. Learn how monthly drops, retailtainment, and creators drive social commerce today.
How Patagonia Built a $1.5B Brand on a Sustainability-First Marketing Model
Discover the Patagonia marketing strategy behind its $1.5B growth. Learn how supply chain transparency and circular eco-marketing power real success.
How Workday's Marketing Automation Stack Drives $7B in Enterprise Pipeline
Explore Workday's marketing automation stack. Learn how journey orchestration, ABM precision, and sales handoffs drive $7B in enterprise pipeline.
How Netflix’s Personalization Engine Generates $1B+ in Annual Retention Value
Discover how Netflix’s AI personalization engine drives $1B+ in annual retention value through recommendation architecture and experimentation.
Inside Spotify’s Composable Martech Stack: Personalizing for 600M Listeners
Inside Spotify's composable martech stack: Learn how warehouse-native data, ML pipelines, and AI drive multi-channel marketing for 600M listeners.
How Notion Turned Its Community into Its Most Powerful Marketing Channel
Explore how Notion built a billion-dollar B2B SaaS empire using community-led growth, global ambassador programs, and a viral template marketplace.
How Bank of America’s Erica Set the Standard for Conversational Marketing at Scale
Discover how Bank of America's Erica set the standard for conversational marketing. Learn how this AI assistant drives growth in regulated industries.
Inside Procter & Gamble’s Measurement Stack: How the World’s Biggest Advertiser Proves Marketing ROI
Discover how P&G allocates its $8B+ budget using MMM, incrementality testing, and AI to prove marketing ROI. Read the full Martech breakdown.
How Salesforce Runs ABM at Scale: The Stack, Signals, and Strategy Behind Their Enterprise Growth Engine
Master the account-based marketing strategy Salesforce uses to drive global enterprise growth. Learn how to leverage signals, partners, and data flow.
How Snowflake’s MarOps Team Powers a $3B+ Marketing Engine: Inside the Stack and the Playbook
Discover how Snowflake's marketing operations team powers a $3B+ growth engine. Explore their enterprise martech stack, attribution, and ROI metrics.
How Glossier Built a $1.8B DTC Brand with Email as Its Primary Growth Channel
Learn how Glossier engineered a $1.8B DTC engine using email marketing to drive 40%+ of revenue. Master list-building, segmentation, and flows.
Inside Disney’s Customer Data Platform: Unifying 200M+ Profiles Across Streaming, Parks, and Retail
Go inside Disney's CDP architecture. Learn how the media giant unifies 200M+ guest profiles across streaming, parks, and retail at enterprise scale.