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Adobe expands its partner ecosystem to accelerate enterprise adoption of agentic AI across marketing and customer experience.

CallMiner enhances its AI-powered conversation intelligence platform with real-time insights, sentiment analysis, and agent coaching.

Yes& acquires Modo Modo, expanding its B2B marketing expertise across healthcare, fintech, manufacturing, and technology.

Albertsons Media Collective and Criteo integrate sponsored products into AI-powered search, enhancing shopper discovery.

6sense launches AI-Recommended Leads, helping revenue teams identify high-quality contacts and accelerate sales engagement.

Zoom enhances Virtual Agent with new AI tools that speed deployment, improve performance, and personalize customer experiences.

Upwave and MNTN integrate brand lift measurement into Performance TV campaigns, delivering faster marketing insights.

Truecaller Ads launches Call-to-Cart, an AI-powered solution that streamlines mobile shopping and reduces purchase friction.

Mira Commerce launches ForgeB2B, helping B2B merchants build high-performance ecommerce sites faster and more efficiently.

Cision launches AI Coverage Analysis, helping PR teams uncover key media narratives and gain clearer insights from coverage.

Captello launches its Event Intelligence Platform to transform event data into actionable insights, meetings, and measurable ROI.

Legacy marketing tools struggle to keep pace with AI-driven search and automation, creating new challenges for enterprise brands.