news
Latest updates from the marketing and martech industry.
Rebuilding MarTech for the AI Era: Databricks Enters Marketing with "CustomerLake" Agentic CDP
Legacy CDPs create costly data silos, forcing enterprises to manage complex data transfers that slow marketing execution.
Jasper Launches GEO Agent to Help Brands Improve Visibility in AI Search
Jasper launches GEO Agent and GEO Hub to help brands improve visibility, discoverability, and performance across AI search platforms.
Basis and Cint Partner to Deliver Real-Time Brand Lift Measurement Across Omnichannel Campaigns
Basis Technologies and Cint enable real-time brand lift measurement, helping marketers track campaign impact across channels.
Wix Collaborates with Microsoft 365 Copilot to Embed Automated Website Creation and Management
Wix and Microsoft integrate Wix Harmony into Microsoft 365 Copilot, simplifying website creation and management within workflows.
Nexxen Expands nexAI Ecosystem with Open MCP and Agent-to-Agent Adtech Integrations
Nexxen expands nexAI with MCP and A2A support, enabling seamless integration of external AI agents and assistants.
NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting
NIQ, MRI-Simmons, and Cadent expand their partnership to deliver data-driven audience targeting across channels and devices.
Adobe & LinkedIn Launch Global AI Skills Initiative for Marketing Professionals
Adobe and LinkedIn launch AI Essentials for Marketers, offering practical AI training to help professionals thrive in the AI era.
VidAU Launches AI Marketing Agents Built on a Proprietary Marketing Execution Harness
VidAU launches AI Marketing Agents that automate campaign execution, optimization, and growth through agentic workflows.
TRKKN and adnomaly Partner to Automate Campaign QA and Stop Costly Media Buying Errors
TRKKN and adnomaly partner to reduce ad spend waste by automating campaign quality checks and preventing costly errors.
The Era of the Agentic Enterprise: What Salesforce’s $3.6 Billion Acquisition of Fin Means for Marketing and Advertising
Salesforce acquires Fin for $3.6 billion, accelerating the rise of autonomous AI agents in enterprise customer experience.
TELUS Digital and Cresta Partner to Advance AI-Powered Customer Experience
TELUS Digital and Cresta partner to deliver AI-powered customer experience solutions with autonomous agents and real-time support.
Crafter Software Announces CrafterCMS AI, the Open Source Agentic CMS for the Enterprise
Crafter Software launches CrafterCMS AI, an open-source Agentic CMS that enhances content creation, development, and digital experiences.