news
Latest updates from the marketing and martech industry.
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform expands its platform with AI-powered access to DSP, DMP, Ad Server, and ID Fusion, advancing agentic advertising capabilities.
Content.One launches MCP-enabled AI CMS for multi-site organizations
Content.One launches its MCP-enabled AI CMS, helping marketers create websites and campaigns faster using natural language prompts.
Plat4orm and Edge Marketing Partner to Help Organizations Strengthen Visibility and Credibility in AI-Driven Search Environments
Plat4orm and Edge Marketing launch a framework to boost visibility and trust across AI-driven search and buyer discovery channels.
impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships
impact.com unveils the iPX London agenda, bringing partnership leaders together to explore marketing innovation and industry trends.
Guarding the Voice of AI: Sprinklr Launches "LLM Insights" to Bridge the Enterprise Visibility Gap
As AI search reshapes discovery, brands must optimize visibility in zero-click results to stay competitive and reach high-intent buyers.
Yobi and Rain Partner to Deliver AI-Powered Performance Advertising Solutions
Yobi and Rain partner to combine AI-driven insights and performance marketing, helping brands improve targeting and drive measurable results.
evyAI Launches Free Unlimited AI Sales Agent for Social Media, No Subscription Required
evyAI launches a free AI LinkedIn assistant that creates personalized posts, comments, and messages to boost engagement and leads.
The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President
The Trade Desk appoints Sarah Gavin as CMO to lead global marketing, strengthen customer engagement, and drive brand growth.
impact.com Unveils AI and Creator Commerce Innovations at iPX, Expanding the Infrastructure for Performance-Driven Partnerships
impact.com unveils new AI and creator tools to help brands scale partnerships, boost conversions, and automate workflows.
MarTech360’S Weekly News Roundup With PubMatic, Contentstack, Commercetools, Tealium, NielsenIQ, Huge, NiCE And More!
MarTech360’S Weekly News Roundup With PubMatic, Contentstack, Commercetools, Tealium, NielsenIQ, Huge, NiCE And More!
The Closed-Loop Breakthrough: Clinch Brings Generative Engine Optimization Into the Ad Campaign Workstream
As AI search grows, brands are moving beyond standalone GEO strategies to integrate visibility directly into marketing and media workflows.
Fastly and Skyfire Partner to Enable Trusted Agentic Commerce with Verified Identity at the Edge
Fastly and Skyfire partner to enable secure, real-time identity verification and payments for AI agents at the edge.