Jason Wiese
Jason Wiese, EVP, Strategic Insights & Measurement, VAB
Articles by Jason Wiese
Insights
Audiences Can Think of YouTube as TV If They Want, But Advertisers Can’t
The YouTube-as-TV debate often focuses on audience perception, but the discussion may matter less than how advertisers and the industry define TV.
Sep 23, 2026Read More
Insights
Keep Calm and Advertise On: Why Brands Should Continue Advertising During Times of Economic Uncertainty
Boost Brand Growth in Economic Uncertainty—Learn Why Consistent Advertising and Audience-Based TV Buying Drive Lasting Market Share.
Aug 11, 2025Read More
Insights
Multiscreen TV’s ‘Winning Hand’: Performance + Transparency = Business Success
Multiscreen TV delivers brand-safe, high-impact advertising with unmatched engagement, trust, and measurable results.
Mar 20, 2025Read More
Insights
Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent
Oct 22, 2024Read More
Insights
How To Really Be A Force for Good
The Global Consequences of Ad Fraud, Transparency & Accountability By Jason Wiese. An articles talking everything about digital Ad frauds.
May 14, 2024Read More