Shani Boston Of Mailchimp On The Relevance Of Email Marketing [DesignRush Spotlight]

Emarsys found out that 81% of SMBs leverage email marketing as a primary customer acquisition channel. Concurrently, 80% of them use the channel for client retention.

DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Mailchimp Senior Director of Product Development Operations Shani Boston about the potential and relevance of email marketing.

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Interview highlights include:

• How businesses can create targeted email campaigns with Mailchimp
• How the company chooses which eCommerce platform to integrate with
• The biggest email marketing trend businesses should focus on
• How to use email marketing to maximize revenue this holiday season

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