News Desk
The MarTech360 News Desk brings together experienced editors that publish insightful coverage of the global marketing technology landscape.
Articles by News Desk
MarTech360’S Weekly News Roundup With Yext, MNTN, Lightspeed, Optimizely, Onetag, Algolia, Fluent, Taboola, Cyara and More!
MarTech360’S Weekly News Roundup With Yext, MNTN, Lightspeed, Optimizely, Onetag, Algolia, Fluent, Taboola, Cyara And More!
Personalize live viewing, monetize every impression, and reach every device with AWS Elemental at IBC 2026
AWS Elemental introduces four AI, personalization and monetization capabilities for live video workflows ahead of IBC 2026.
DeepIntent Launches Cora, the First Fully Agentic Marketing Platform for Healthcare
DeepIntent launches DeepIntent Cora, an agentic healthcare marketing platform designed to help pharma companies strategize and activate omnichannel campaigns.
Drako Challenges Ad Tech's Measurement Tax by Offering Foot Traffic Attribution for Free
Drako offers Foot Traffic Attribution at no extra cost for campaigns using its audiences across DSPs, helping measure and optimize drive-to-store campaigns.
Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe
Adform has been selected as a technology platform partner for the European rollout of ChatGPT Ads, supporting brands and agencies with advertising environment.
New Apex Martech Matrix Targets a Critical Blind Spot in Martech Investment
Martech investment often overlooks business performance, with AI adding complexity and increasing the risks of fragmentation, technology debt and spending.
Acxiom and HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising
Acxiom integrates its audience intelligence with Azerion’s HAWK DSP, enabling advertisers to access audience data for more precise targeting
Hawke Media Announces Hawkefest 2026 Lineup, Gathering 1,500+ Builders Shaping Commerce to the Santa Monica Pier
Hawke Media announces the speaker lineup for Hawkefest 2026, set for October 1 at Santa Monica Pier, bringing together founders, marketers and brand leaders.
DV Strengthens European Leadership Team with Appointment of Fiona Salmon as Regional Vice President
DoubleVerify appoints Fiona Salmon as Regional Vice President, Northern Europe, leading commercial operations and expanding adoption of its media effectiveness.
Algolia Names Veronica Servantez as CMO
Algolia appoints Veronica Servantez as Chief Marketing Officer, leading marketing strategy as the company expands its AI-powered search and retrieval platform.
Algolia Names Steven Chung as Chief Revenue Officer
Algolia appoints Steven Chung as CRO, expanding its leadership as the company advances AI-powered search and retrieval across enterprise applications
Operative Launches Unified Platform to Transform Advertising & Broadcast Management
Operative launches new products on its unified platform, adding connected intelligence, smart automation and omnichannel capabilities to streamline advertising.