News Desk
The MarTech360 News Desk brings together experienced editors that publish insightful coverage of the global marketing technology landscape.
Articles by News Desk
HG Insights Launches Contextual Intelligence Platform, Bringing Precision to AI-Driven GTM Revenue
HG Insights launches Contextual Intelligence Platform, unifying market, account and buyer data to support AI agents and GTM teams with connected intelligence.
DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel
DAIVID launches MoodBoost, a media intelligence solution that helps advertisers select ad environments based on audience emotions and content context.
NiCE Names Jennifer Karr as Director, Demand Generation Integrated Programs
NiCE names Jennifer Karr as Director, Demand Generation Integrated Programs, focusing on integrated campaigns, digital marketing, content and sales alignment.
Kargo Launches Karlo, Opening Agentic Media Buying to Smaller Teams and Businesses
Kargo launches Karlo, a self-serve agentic media buying platform helping smaller teams plan, create and activate campaigns across web, CTV and social.
Dynamo announces partnership with Optimove to bring Facebook Messenger into CRM lifecycle marketing
Dynamo partners with Optimove to bring Meta Messenger into CRM lifecycle marketing with audience targeting, campaign tracking and revenue attribution.
Jamloop Launches Verified Supply™ to Bring Greater Transparency and Accountability to CTV Advertising
Jamloop launches Jamloop Verified Supply™, a CTV inventory standard combining direct supply, transparent delivery and independent validation.
Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls
Zefr partners with Reddit to provide advertisers with AI-powered content intelligence, brand safety and suitability measurement across the platform.
Kinetic319 Launches KiQ360, Bringing Enterprise-Grade Marketing Measurement to Mid-Market Brands
Kinetic319 launches KiQ360, a marketing measurement solution helping mid-market brands measure cross-channel performance & identify investments driving results.
MarTech360’S Weekly News Roundup With Power Digital Marketing, Monks, Meta, HG Insights, Google, Salesforce, WPP Media, Particular Audience, and More!
MarTech360’S Weekly News Roundup With Power Digital Marketing, Monks, Meta, HG Insights, Google, Salesforce, WPP Media, Particular Audience, and More!
AI Shopping Upends the Rules of Brand Leadership, Price Positioning & Competition, According to New Jellyfish Research
Jellyfish launches Share of Model™ Shopping Optimization, revealing how AI shopping assistants influence brand and product selection across different AI models.
Matchbook Launches Advanced IP-to-HEM Pathway to Strengthen Link Between First-Party Data and Attribution
Matchbook launches a data-matching pathway connecting IP addresses to Hashed Emails, expanding identity augmentation and cross-channel matching for marketers.
Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions
Mediaocean’s Prisma integrates WBD Advertising with Prisma Direct, streamlining automated workflows for direct media transactions and premium advertising.