MINT Square partners with Adsquare to boost geo-contextual targeting and point-of-sale measurement for agencies and advertisers
Adsquare's leading location intelligence platform is integrated into MINT Square's programmatic offering, giving clients preferred access to best-in-class geo-contextual data segments and store visit measurement across all markets
MINT Square, a specialist in programmatic advertising, has announced a partnership with Adsquare, the real-world data platform designed for the Outcomes Era. The collaboration gives MINT Square's agency and advertiser clients preferred access to Adsquare's data segments and measurement capabilities including geo-contextual targeting, point-of-sale (POS) and store visit measurement, and historical place visit data.
The integration of Adsquare’s platform into MINT Square’s programmatic offering addresses a growing need among agencies and advertisers to bridge the gap between digital campaign activity and outcomes. As brands seek to connect programmatic advertising more directly to real-world behaviour, access to reliable, privacy-compliant location intelligence has become increasingly critical.
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MINT Square clients can now leverage Adsquare's full suite of audience and location data across MINT Square’s DSP portfolio, including The Trade Desk, Adform, and Active Agent. Agencies benefit from preferential access to ready-made data segments as well as the ability to build custom segments directly within Adsquare's own platform interface. MINT Square's team - which has established, hands-on experience working with Adsquare's data products - will provide dedicated consulting support for segment planning and creation, ensuring clients can act quickly and confidently.
The Adsquare integration forms part of MINT Square's broader strategy to provide its agency and advertiser clients access to every relevant area of the programmatic landscape - curating a portfolio of premium partners whose capabilities complement rather than duplicate one another.
Adsquare real-world intelligence helps more than 2,500 retailers, agencies, advertisers, and programmatic platforms close the online-to-offline gap. With integrations into most major DSPs, it brings the global reach and local expertise that MINT Square's internationally active client base requires.
“We are always looking to add premium partners that genuinely strengthen what we can offer our clients, and Adsquare is the go-to solution for geo-contextual advertising,” said Christoph Berg, CEO and Founder at MINT Square. “We have expansive experience working with Adsquare’s segments ourselves, so we know first-hand the value they deliver - and we’re well placed to ensure our clients gain the maximum value from this partnership.”
Tom Laband, CEO and Co-Founder, Adsquare commented: “Closing the online-to-offline gap in activation and measurement is one of the biggest challenges facing brick-and-mortar brands. Adsquare’s real-world data helps advertisers to connect their digital campaigns to physical outcomes, and when most conversions happen in-store, that’s imperative. Our partnership with MINT Square will ensure more advertisers are able to close that online-to-offline gap.”
About MINT Square
MINT Square is a programmatic advertising specialist, working with brands, agencies, publishers, and data providers to deliver premium digital advertising solutions across markets. We connect clients to high-quality inventory, providing cross-media campaign management and creative services to help brands navigate the rapidly evolving, privacy-first advertising landscape.
About Adsquare
Real-World Data for The Outcomes Era.
Adsquare makes the physical world measurable - turning real-world behaviour into measurable business outcomes. We enable brands, agencies and platforms to plan, target, optimise and validate campaigns that close the online-to-offline gap. As a media-agnostic, Privacy-by-Design platform, we deliver intelligence they trust.
Founded in 2012 and headquartered in Berlin, Adsquare operates across the Americas, Europe and APAC - trusted by over 2,500 clients across the globe.
