Nativeads.ai and Adverteyes Pair Creative Production With Continuous Performance Intelligence
Nativeads.ai, the AI-powered platform for generating on-brand ad creative, and Adverteyes, the creative intelligence platform that predicts ad performance before media spend, announced an integration to enable smarter, faster and more effective ad generation. The partnership connects Nativeads.ai's creative generation engine directly to Adverteyes' scoring predictions and recommendations, giving brands, agencies and media platforms a single workflow that produces creative and tells them which versions are worth spending against.
Under the integration, every asset generated in Nativeads.ai can be scored by Adverteyes for long-term sales and branding potential, modeled from over 18 million observations of human viewing behavior across 336 billion frames of data spanning 90 countries and calibrated to business outcomes. Adverteyes returns scene-level recommendations on what to improve in a given asset, and rolls those patterns into a Playbook of creative rules that shapes future briefs, so improvement starts before the next asset is made, not only after it has been scored.
“Scaling creative production is only part of the challenge,” said Al Kallel, CEO and co-founder of Nativeads.ai. “Marketers also need to understand what makes an ad effective and apply that knowledge to what they create next. By bringing Adverteyes’ intelligence into our platform, we’re connecting creative generation with a continuous feedback loop that informs briefs, improves prompts and guides regeneration. It gives teams a clearer path from producing more creative to producing more effective creative.”
Also Read: StackAdapt enhances audio advertising with show-level targeting and reporting
“Every ad decision should be made with better confidence in performance,” said Max Kalehoff, CEO of Adverteyes. “This integration puts that confidence directly inside the workflow where creative is already being made, at the pace generative AI now demands. Nativeads.ai solves production at scale, and Adverteyes solves the need for evidence-based improvements and effectiveness.”
For example, a CPG brand running dozens of product lines across markets uses Nativeads.ai to produce localized variants for each market, while Adverteyes improves prompts, scores ads and helps improve them through regeneration. Adverteyes research with large brand advertisers shows that high-attention creative calibrated to sales has the potential to drive 40% higher sales return while lowering CPM.
“Nativeads.ai helps us bring Terra Delyssa’s story to life through creative that stays true to our brand. Adding Adverteyes’ creative scoring is an exciting next step, giving our team more insight into what captures attention and how to refine our content before it reaches shoppers,” said Wajih Rekik, CEO, Terra Delyssa.
“Performance matters to both Casual Golf and ColorFlock, every ad needs to capture attention, connect with customers, and drive results,” said Bill Tauscher, Managing Director, The Tauscher Group. “Bringing Nativeads.ai’s creative generation together with Adverteyes’ measurement helps connect what we create with how audiences respond. That’s an exciting opportunity to test more ideas, learn faster, and turn those insights into stronger ads while staying true to each brand.”
“Most brands have solved making more content. The harder question is which of it deserves the media money, and generation alone can’t answer that. Put real human response into the loop early and every asset teaches the next one,” said Penri Jones, Founder and CEO of Arloesi, an independent content innovation consultancy advising global brands on AI-led content supply chains.
"Today, creative is made in one place and judged in another, usually after the money is gone,” said Danilo Tauro, CEO at CartographAI, Senior Advisor at McKinsey. “Bringing prediction and production into a single workflow lets brands know which ideas will lift brand and sales before they build them, and air only on-brand work that’s built to perform."
The integration is available now through a one-month free pilot. Participating customers can score and diagnose assets as they are produced or regenerated within Nativeads.ai, while identifying creative patterns associated with stronger predicted performance for their brand. Following the pilot, continued access is available through a standard Nativeads.ai agreement with an Adverteyes add-on, subject to terms and conditions.
