AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium Digital Out-of-Home Opportunities
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand
AdXact, AdXcelerant’s demand-side platform (DSP), announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH and its media owners.
The partnership, which aims to make programmatic DOOH more accessible to media agencies and advertisers, marks a significant expansion of the inventory available through AdXact’s DSP. By accessing VIOOH inventory through AdXact, advertisers can manage DOOH within the same platform they use for their other campaigns, making it simpler to make strategic decisions and optimize performance.
For VIOOH, the connection creates a new channel for advertiser demand, bringing its inventory to AdXact’s buyers and expanding opportunities for its media owners. Key markets for the partnership include the US, EMEA, LATAM and global airports.
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“This partnership represents another exciting step in our vision for making premium digital out-of-home more accessible, flexible, and connected to the broader advertising ecosystem,” said Dan Ryan, CEO of AdXact. “By integrating VIOOH’s premium inventory into our DSP, we’re giving advertisers more opportunities to reach audiences in meaningful moments, while opening new pathways for demand to reach VIOOH’s media owners. We see tremendous potential in what we can build together as programmatic DOOH continues to evolve.”
“We’re delighted to partner with AdXact and bring VIOOH’s premium digital out-of-home inventory to its advertisers,” said Frances McCann, Director of DSP Partnerships, Global at VIOOH. “This integration opens a valuable new channel of demand for our media owners, while giving AdXact’s buyers simple, programmatic access to high-traffic screens that reach audiences on the go. Together, we’re making DOOH easier to plan, buy and include alongside the rest of a campaign, and helping more advertisers unlock the impact of the channel.”
Programmatic DOOH can be used as a standalone solution or as part of a wider multichannel campaign. It gives advertisers a brand-safe, high-impact way to reach audiences in the real world, with the flexibility to adjust campaigns quickly and the transparency that comes with programmatic buying.
About AdXact
AdXact, a division of AdXcelerant, is a next-generation programmatic advertising platform transforming how advertisers and agencies access, activate, and manage digital media. Built on a fully integrated technology ecosystem, AdXact simplifies the path from advertiser to audience across digital out-of-home (DOOH), connected TV (CTV), and audio.
With access to an expansive network of premium DOOH inventory and a growing portfolio of media partners, AdXact is advancing a more connected, transparent, and efficient approach to omnichannel advertising. Through direct integrations, sophisticated targeting capabilities, and streamlined campaign management, AdXact empowers advertisers to reach audiences wherever they are while creating new opportunities for media owners to monetize their inventory.
About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 46 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
