Bannerflow unveils Creative Intelligence, bringing integrated AI to the advertising workflow

Connected capabilities help brands create, evaluate, understand and scale advertising from one platform

Bannerflow, the AI-powered creative automation platform, announces Creative Intelligence: a connected suite of AI capabilities built into the advertising workflow that help brands create more efficiently, make better-informed creative decisions and scale successful work across markets.

While many advertising technologies have added standalone generative AI features, Creative Intelligence applies AI throughout the campaign lifecycle - from producing assets and configuring product feeds to evaluating likely attention, understanding performance patterns and building on those insights at scale.

Creative Intelligence also addresses a growing challenge for modern marketing teams: they have access to more campaign data than ever, but often struggle to convert that information into creative action.

Bannerflow’s study of 300 marketers across Europe, the US and Canada found that nearly 80% regularly review performance metrics when shaping creative strategy, while 93% track multiple creative performance measures. The IAB has also found that 56% of US ad buyers expected to devote more time or resources to marketing mix modelling. Yet respondents identified data analysis, performance reporting, optimisation and iteration among the most disconnected parts of their workflows.

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Creative Intelligence is designed to close that gap by connecting four stages of the advertising process:

• Create: Teams can generate, edit, expand and upscale images directly within Bannerflow’s Creative Studio. AI-assisted feed setup also allows users to describe the product feed they need in plain language.
• Evaluate: Predictive scoring uses attention heatmaps, focus analysis and clarity scoring to indicate how a video or static creative is likely to capture attention before campaign budget is committed. Recommendations help teams identify distracting elements and strengthen the creative before launch.
• Understand: Creative Insights gives teams greater visibility into how elements such as calls to action, colour choices and animation timing relate to campaign performance. Insights remain within the platform, creating an evidence base that can inform future briefs and creative decisions.
• Act and scale: Feed-driven dynamic advertising turns live product information into on-brand campaign variations across products, formats and markets. Pricing, stock and availability remain synchronised with the source feed, reducing manual work and helping campaigns stay accurate. Bannerflow’s AI feed setup makes this even more seamless by enabling you to configure your feed via plain language prompting.

These capabilities are supported by Bannerflow’s data platform, which provides the foundation for richer analytics, creative-performance modelling, predictive scoring and more reliable testing and optimisation.

“Marketing teams have more performance data than ever, but too little of it inspires the next piece of creative. Insights sit in dashboards, production happens elsewhere and, by the time teams connect the two, the opportunity has often passed,” said Moses Velasco, Chief Product Officer at Bannerflow.

“Creative Intelligence closes that gap by embedding AI throughout the workflow - removing repetitive work, turning campaign signals into practical creative decisions, and carrying those learnings directly into what teams create next.

“The result is advertising that is not only more efficient to produce and optimise, but more relevant and valuable to the people it reaches, helping brands create stronger connections and better experiences with their audiences, while keeping creative judgement and brand control firmly with people.”

About Bannerflow

Bannerflow is an AI-native Creative Intelligence platform that helps brands create, activate, optimise and measure high-performing creative at scale.
Its platform brings together creative production, automation, personalisation, activation, intelligence and measurement, enabling marketing teams to manage campaigns across display, social, video, CTV, DOOH and other digital channels from one place.

Built for enterprise marketing teams, Bannerflow uses AI, data and automation to help brands work faster, improve creative effectiveness and better understand the impact of creative on advertising performance.

Founded in Stockholm, Bannerflow has surpassed €25 million in annual recurring revenue and employs more than 135 people across five international offices. The company is trusted by more than 2,000 brands, including Boozt, SAS, Ooni, SEGA and Meliá Hotels International, and is recognised as a category leader by G2 and Forrester.