LexisNexis Launches InterAction+ Cloud API for CRM Integration
LexisNexis® Legal & Professional, a leading global provider of legal, regulatory, and business information and analytics, announced the launch of the InterAction+™ Cloud API and the expansion of the InterAction+ Partner Network. This development broadens integration options for clients, providing increased access to tools, technology, and data sources that drive transparency, automation, and growth.
The InterAction+ Cloud API solution provides organizations with direct access to trusted, high-quality data through a cloud-based single Application Programming Interface (API). This scalable API improves performance and facilitates two-way integrations for managing contacts, activities, and lists, streamlining workflows and enhancing relationship insights.
The expanded InterAction+ Partner Network is a strategic alliance program designed to enable collaboration with third-party software solutions, data providers, and technology service providers to deliver seamless integrations for clients.
A key aspect for InterAction+ is creating solutions for clients whose work revolves around Microsoft 365 apps. This includes InterAction for Microsoft 365 which embeds CRM data into existing workflows across Microsoft® Outlook, Excel and Word. InterAction+ will extend its collaboration with Microsoft to release a Microsoft Power Platform connector and will enable additional planned integrations including LinkedIn and Microsoft 365 Copilot.
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With access to the InterAction+ Cloud API and an expanded network of partners, InterAction+ clients can experience:
- Centralized Data Access – Synchronize InterAction+ with email, events, digital marketing, content platforms, and analytics tools, giving marketing, business development, and client-facing legal teams a comprehensive view of their data.
- Smarter Campaign Targeting – Enable dynamic audience segmentation based on real-time InterAction+ data, allowing for personalized outreach with precision and relevance, from client alerts to webinar invites.
- Time-Saving Automation – Reduce manual data entry and list management by automatically updating contact records across platforms, freeing up time for strategic work.
- Improved Compliance & Accuracy – Minimize risk with consistent, up-to-date contact information and preference tracking across all systems.
