Accurate Background Names Meri Gulyan as Senior Vice President of Global Marketing

Accurate Background has appointed Meri Gulyan as Senior Vice President of Global Marketing, placing her in charge of the company’s global marketing organization and overall marketing strategy.

Gulyan will report to Rashid Ismail, Chief Operating and Growth Officer at Accurate. Her responsibilities will include strengthening the company’s brand, expanding its market presence, and improving alignment between marketing, sales, and product teams.

Gulyan brings more than 15 years of marketing leadership experience spanning product marketing, go-to-market strategy, demand generation, brand development, and digital growth. Before joining Accurate, she served as Vice President of Marketing for the Legal division of Internet Brands. She also spent five years at TriNet, where she held senior marketing leadership positions.

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Her appointment comes as background screening and workforce technology companies increasingly connect marketing with broader employer and HR technology requirements. Accurate provides background checks, monitoring, identity verification, drug testing, compliance services, and related solutions for employers.

The company’s marketing function will therefore operate across an environment where factors such as regulatory requirements, workforce risk, candidate experience, and technology adoption influence how employers evaluate screening providers.

Gulyan’s experience across product marketing and go-to-market strategy is relevant to this environment, particularly as B2B technology marketing becomes more closely connected to product positioning, demand generation, customer engagement, and sales execution.

Accurate currently lists Gulyan among its senior leadership team as SVP, Global Marketing. The company says it serves more than 16,000 customers and conducts more than 60 million searches annually across more than 200 countries and territories.

The appointment adds a dedicated senior marketing leader to Accurate’s executive structure as the company continues developing its global marketing organization. Gulyan’s remit spans brand, demand generation, digital growth, and go-to-market alignment, positioning marketing as a central function connecting Accurate’s products with the organizations using its workforce screening services.