AI Digital Names Erin Todd as Integrated Strategy Associate Director

AI Digital has named Erin Todd as Integrated Strategy Associate Director, adding her experience in digital media and advertising strategy to its strategy team.

Todd joins AI Digital after spending seven years at Magnite, where she worked across roles in the advertising technology and media ecosystem. Her move marks a transition from Magnite to AI Digital as the industry continues to bring together media strategy, programmatic advertising, data, and emerging AI capabilities.

AI Digital operates as an AI-native media consultancy, working across areas including media planning, programmatic advertising, data and solutions, and strategy. The company has also been developing AI-focused capabilities for media planning, optimization, and workflow management.

Also Read: Microsoft Names Abhai Singh as Sr. Director, SMEC India

The Integrated Strategy Associate Director role sits within this broader strategy function. Similar strategy leadership roles at AI Digital involve developing programmatic and omnichannel media strategies, working with client teams, interpreting performance data, supporting proposals, and helping teams adopt AI-enabled workflows.

Todd’s move comes at a time when media strategy roles are expanding beyond traditional channel planning. Agencies and media consultancies are increasingly connecting audience strategy, programmatic execution, measurement, and automation as marketers manage more fragmented digital environments.

Her experience at Magnite also brings an adtech perspective to the role, particularly relevant as programmatic media continues to evolve alongside AI-driven planning and optimization tools.

The appointment reflects the continuing movement of advertising professionals between established adtech businesses and newer AI-focused media organizations as the boundaries between media strategy, technology, and automation become increasingly connected.