BlastX Consulting Appoints Rajiv Kamath as Director of MarTech Engineering

BlastX Consulting has appointed Rajiv Kamath as Director of MarTech Engineering, bringing more than 20 years of experience in marketing technology, customer data platforms (CDPs), and customer journey orchestration to the company.

In his new role, Kamath will lead BlastX Consulting’s MarTech capabilities, helping enterprise clients design, implement, and scale customer data and journey orchestration programs. His responsibilities will focus on helping organizations maximize their existing technology investments, including Adobe Experience Platform, Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics.

Kamath joins BlastX Consulting from Merkle, a Dentsu company, where he spent nine years leading enterprise CDP and AI marketing programs. During his career, he has delivered 11 enterprise MarTech programs for Fortune 500 companies across telecommunications, healthcare, retail, financial services, and entertainment. His experience includes working with customer profiles ranging from three million to more than 200 million records.

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His technical expertise also extends to Treasure Data and Salesforce Data Cloud. Additionally, he has developed AI accelerators using large language models that reduced CDP implementation timelines from three to four weeks to between two and four days.

At BlastX Consulting, Kamath will collaborate with Adobe, analytics, and customer experience teams to support real-time personalization, cross-channel customer journeys, and more effective use of marketing technology.

The appointment reflects the growing need for specialized leadership as enterprises seek to connect customer data, AI capabilities, and marketing platforms to improve customer experiences and derive measurable value from their technology investments.