Digitas North America Promotes Gayathri Bhaskaran Vice President Group Director, Strategic Growth

Digitas North America has promoted Gayathri Bhaskaran to Vice President, Group Director, Strategic Growth, expanding her responsibilities within the agency's strategic growth function.

Bhaskaran is based in Boston and has been part of Digitas North America, with her experience spanning marketing strategy, brand communications, customer engagement, and strategic growth. Her professional background includes work across agency and client-side marketing environments.

In her new role, Bhaskaran will focus on strategic growth activities, a function that increasingly connects business development, client relationships, marketing strategy, and broader agency capabilities. The position comes as agencies continue to place greater emphasis on combining strategy, data, technology, media, and creative expertise when addressing changing client requirements.

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Bhaskaran's experience also includes work involving consumer marketing and data-driven decision-making. Her professional profile highlights experience working across teams and using market and customer insights to inform marketing initiatives.

The promotion comes as Digitas continues to operate across creative, media, data, technology, social marketing, customer experience, and commerce. The agency describes its model as bringing these capabilities together through what it calls networked experiences.

Strategic growth has become an increasingly important area for agencies as clients seek more integrated support across brand strategy, customer experience, media, and technology. Growth leaders are often tasked with connecting market opportunities with agency capabilities while supporting new and existing client relationships.

Bhaskaran's expanded position adds another layer of leadership to Digitas North America's strategic growth activities. Her background across marketing and agency environments provides experience relevant to a role that sits between business development, strategy, and client needs.

The move also reflects a broader shift in agency structures, where strategic growth roles increasingly intersect with data, technology, customer experience, and integrated marketing capabilities.