Foundry Names Arundhati Chatterjee as Enterprise Account Director

Foundry has named Arundhati Chatterjee as Enterprise Account Director, adding a new senior account leadership role to its India operations.

Chatterjee’s appointment comes as Foundry continues to work with technology marketers across media, content, demand generation, research, events, and marketing technology. The company operates a portfolio of technology-focused media brands and provides marketing solutions designed to connect businesses with technology decision-makers.

In her new role, Chatterjee will be focused on enterprise accounts, working across client relationships and business development within Foundry’s broader commercial organization. The position places her within a market where B2B technology buying increasingly involves multiple stakeholders and longer, more complex decision-making processes.

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Foundry’s India business highlights the scale of the local technology buyer market, noting that an average of 29 people can influence technology purchases within organizations in India. Its offering spans advertising, demand generation, content, research, and events, alongside account-based marketing, intent data, and other MarTech capabilities.

The appointment comes as B2B media and marketing organizations continue to combine traditional media sales with data-driven audience targeting, account-based marketing, and demand-generation services. Enterprise account roles are consequently becoming more closely connected to client strategy, audience intelligence, campaign execution, and measurable business outcomes.

The appointment reflects the broader evolution of B2B media organizations, where account management increasingly sits at the intersection of media, data, content, and marketing technology.