Google Names Kathryn Marshall as Associate Product Marketing Manager

Google has named Kathryn Marshall as Associate Product Marketing Manager, adding her to the company’s product marketing organization as it continues to develop marketing programs around its technology and product portfolio.

In the Associate Product Marketing Manager role, Marshall will work within a function that connects Google's products with customer needs through positioning, messaging, go-to-market activities, and marketing programs. Google’s APMM roles typically involve supporting product and feature launches, developing customer-focused marketing programs, and working with cross-functional teams across product, sales, and marketing.

Product marketing has become an increasingly important function for technology companies as product portfolios become more complex. Marketing teams are often required to translate technical capabilities into clearer use cases, develop messaging for different audiences, and support launches across multiple markets and channels.

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At Google, Associate Product Marketing Managers can contribute to go-to-market strategies and campaigns, customer acquisition programs, product readiness initiatives, and marketing content. The role also involves collaboration with product teams and other stakeholders to communicate product developments to customers and partners.

Marshall’s appointment comes as Google continues to operate across a broad technology landscape spanning cloud computing, artificial intelligence, advertising, productivity software, consumer technology, and digital services. The expanding range of products also creates a need for marketing teams that can connect product development with customer and market requirements.

The move places Marshall within Google's product marketing organization at a time when AI and cloud technologies are changing how technology companies approach product positioning and go-to-market strategies. Product marketers increasingly work at the intersection of technology, customer research, messaging, and commercial execution.

With Marshall taking on the Associate Product Marketing Manager role, her responsibilities will sit within Google's broader effort to connect its products and technologies with users, customers, and business audiences through structured product marketing and go-to-market programs.