Grab Names Abhishek Shetty as Regional Director & Head of Product Marketing

Grab has appointed Abhishek Shetty as Regional Director & Head of Product Marketing, bringing him into a regional role spanning the company’s consumer-facing businesses across Southeast Asia.

In his new role, Shetty will oversee product marketing across Grab’s Mobility, Deliveries, Financial Services, and Commerce businesses. His responsibilities include connecting consumer insights with product roadmaps, developing value propositions, and shaping go-to-market, adoption, and growth strategies across Grab’s markets. The remit also includes emerging AI-powered experiences.

Shetty joins Grab from Swiggy, where he most recently served as Marketing Head for Swiggy Instamart, Noice, and private brands. He brings more than 18 years of experience spanning consumer technology, quick commerce, streaming, e-commerce, retail, and media. His earlier leadership roles include SonyLIV and Celio, where his work covered areas such as brand marketing, content, communications, e-commerce, and omnichannel initiatives.

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The appointment comes as product marketing becomes increasingly connected to product development and customer experience across multi-service digital platforms. For companies operating across several consumer categories, product marketing can involve translating customer needs into product positioning while coordinating go-to-market activity across different business lines.

Shetty will be based in Singapore, with responsibility extending across Grab’s regional markets. His appointment adds a product marketing leadership layer to a business that brings mobility, food and delivery, payments, financial services, and commerce into a single consumer platform.

The role also places greater emphasis on consumer understanding as Grab develops propositions across established services and newer technology-led experiences, including AI-powered offerings.