Havas Media Network Promotes Lily Jurist to Associate Director, Analytics

Havas Media Network has promoted Lily Jurist to Associate Director, Analytics, recognizing her career progression within the media and marketing analytics field.

In her new role, Jurist will take on responsibilities connected to marketing measurement, performance analysis, and the use of data to support client and business decisions. Analytics leadership has become increasingly important for media agencies as advertisers seek clearer evidence of how campaigns contribute to business performance.

The position of Associate Director, Analytics typically involves working with account teams and clients to evaluate campaign effectiveness, develop measurement approaches, and translate complex datasets into actionable insights. Responsibilities can also include reporting, performance modeling, dashboard development, and identifying opportunities to improve measurement processes.

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For agencies managing campaigns across digital channels, the ability to connect media investment with measurable outcomes is a growing priority. Marketing teams need to understand not only reach and engagement but also how advertising influences customer behavior, conversion, and return on investment.

Havas Media Network operates across media, data, and technology, helping brands plan and activate campaigns while measuring their business impact. Its integrated approach reflects the industry's broader shift toward connecting media strategy, audience insights, and performance measurement.

Jurist's promotion comes amid continued demand for analytics professionals who can bridge data and marketing strategy. As advertising platforms generate increasingly large volumes of information, agencies must turn those signals into insights that support campaign optimization and more informed decisions.

Her move into the Associate Director role highlights the importance of analytics expertise in an evolving media landscape, where measurement and accountability remain central to how marketers assess campaign performance.