Intentsify Announces Appointment of Daniel Lewis as Campaign Manager

Intentsify Announces Appointment of Daniel Lewis as Campaign Manager, marking a new step in his career within B2B marketing and campaign management. Lewis announced the move through a LinkedIn post, where he shared the start of his new role.

The appointment comes as B2B marketing teams increasingly rely on coordinated campaigns to reach audiences across multiple digital channels. Campaign managers are playing a central role in bringing together planning, content, audience targeting, execution, and performance measurement.

Intentsify operates in the B2B marketing technology space, with a focus on buyer-intent data, demand generation, account-based marketing, and digital advertising. The company says its platform is designed to help marketers identify and act on buying signals from target accounts.

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Lewis’ new role therefore sits within an environment where campaign execution is increasingly connected to data and audience intelligence. For B2B marketers, understanding what prospective buyers are researching and where they are in the purchasing journey can influence how campaigns are planned and delivered.

The broader shift is also changing expectations around campaign management. Rather than functioning solely as an execution role, campaign teams are increasingly expected to connect marketing activity with audience behavior and measurable business objectives.

Lewis’ move to Intentsify reflects this evolving role and the growing intersection between campaign operations, intent data, and B2B demand generation.