Intentsify Names Mark Ostrander as VP of Global Accounts

Intentsify has named Mark Ostrander as Vice President of Global Accounts, adding client and account leadership to its commercial organization as the B2B marketing technology company continues to expand its data and activation capabilities.

Ostrander joins Intentsify with experience in sales and account management, bringing a client-focused background to the new position. His appointment comes as B2B marketing teams increasingly rely on buyer intent, account intelligence, and data-driven approaches to identify and engage prospects.

In his new role, Ostrander will focus on global accounts and client relationships. The position places him within an area of the business where customer requirements, revenue objectives, and marketing technology increasingly intersect.

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Intentsify operates in the B2B intent data and demand generation market. Its platform combines intent signals, identity data, buying-group intelligence, and activation capabilities to help marketing and sales teams identify organizations and individuals showing interest in specific products or solutions.

The company's broader offering includes account, buying-group, and persona-level intelligence, along with lead generation and advertising activation. Intentsify has also been developing AI-powered intent capabilities as marketers look for more contextual signals about where prospects are in the buying process.

Ostrander's appointment comes as the B2B marketing landscape continues to shift toward more data-driven account engagement. Marketing and sales teams are increasingly combining intent signals with CRM, marketing automation, and customer data to prioritize accounts and coordinate outreach.

The move also adds to Intentsify's commercial leadership structure. The company currently lists Allie Kelly as Chief Marketing Officer, Ajay Subherwal as Chief Revenue Officer for EMEA and APAC, and Brandie Marone as SVP of Revenue Operations.

With Ostrander taking responsibility for global accounts, the role brings additional focus to client relationships and account development as Intentsify continues to operate across B2B intent data, demand generation, advertising, and marketing technology.