Jellyfish Promotes Billy Bojku to VP, Integrated Media for the UK

Jellyfish has promoted Billy Bojku to Vice President, Integrated Media for the UK, marking a new step in his career in media strategy and digital marketing.

The appointment comes as brands increasingly look to integrate media planning, advertising execution, data, and technology to improve marketing performance. With consumers interacting across search, social media, video, and other digital channels, integrated media strategies have become important for coordinating campaigns and measuring their impact.

In his new role, Bojku will take on a senior leadership position focused on integrated media in the UK market. While the specific scope of his responsibilities has not been independently confirmed, roles at this level typically involve connecting media strategy with business objectives, coordinating specialist teams, and supporting client relationships across channels.

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Jellyfish operates at the intersection of digital marketing, data, and technology, helping businesses manage their digital presence and marketing activities. The agency's work reflects a broader industry shift toward bringing media capabilities together rather than managing individual channels in isolation.

This shift is particularly relevant as artificial intelligence changes how marketers plan campaigns, optimize advertising, and evaluate audience behavior. Brands are under increasing pressure to demonstrate measurable returns while maintaining consistent messaging across platforms and customer touchpoints.

Integrated media leadership can help address these challenges by connecting channel-level performance with broader marketing goals. It also requires coordination across paid media, analytics, creative, and technology teams to ensure that campaign decisions are informed by data and aligned with business priorities.

Bojku's promotion highlights the continuing importance of experienced media leadership as agencies respond to evolving advertiser expectations and a more complex digital ecosystem. As marketers balance automation, audience targeting, and performance measurement, integrated approaches remain central to connecting media investment with business outcomes.