Jellyfish Promotes Juliana Jackson to Senior Director, Data Science & Consulting, EMEA

Jellyfish has promoted Juliana Jackson to Senior Director, Data Science & Consulting, EMEA, expanding her leadership responsibilities across data science, data strategy, and artificial intelligence.

Jackson announced the new role, expressing enthusiasm for continuing to work with colleagues across the business and leading data and AI initiatives for major brands. She also thanked Alex Davies, Bine Aagaard Johanson, and Will Heins for their support and for providing opportunities for her professional growth.

In her new position, Jackson will lead work spanning data science, consulting, and AI across the Europe, Middle East, and Africa region. Her responsibilities will involve helping brands use data and AI to inform business decisions, strengthen marketing strategies, and address complex commercial challenges.

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Jellyfish, part of The Brandtech Group, works with brands across digital marketing, data, technology, and performance media. As organisations increasingly integrate AI into their marketing operations, data science and consulting teams play an important role in translating information into practical business insights.

Jackson’s appointment reflects the growing importance of data-led decision-making in marketing, where companies are looking to connect analytics, strategy, and AI with measurable business outcomes.

Her expanded role places her at the intersection of data science and consulting, supporting the development and application of data and AI capabilities across the EMEA market.