Kyndryl Appoints Mónica de la Maza as Director of Marketing in Spain

Kyndryl has appointed Mónica de la Maza as Director of Marketing for Spain, placing her at the forefront of the company’s marketing strategy and customer engagement efforts in the country.

De la Maza announced her new role, highlighting her focus on curiosity, creativity, and turning ideas into action. In her new position, she plans to strengthen relationships with customers, support the development of her team, and build partnerships that contribute to Kyndryl’s business objectives.

She also acknowledged Enrique Cortés, David Soto Abanades, and Maria Bartolome Winans for their trust and support. De la Maza paid tribute to César Romera, whose responsibilities are expanding as he takes on the role of Vice President of Marketing for Kyndryl’s European Principal Markets. She described succeeding him in leading marketing in Spain as a privilege.

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Kyndryl provides technology services that help organisations manage and modernise their IT environments. Marketing leadership plays an important role in communicating these capabilities, maintaining customer relationships, and connecting business priorities with evolving technology needs.

De la Maza’s appointment comes as technology companies navigate a rapidly changing market shaped by digital transformation, artificial intelligence, and growing customer expectations. Her stated priorities centre on collaboration, developing talent, and building partnerships across Kyndryl’s ecosystem.

The leadership transition also marks a broader change within Kyndryl’s marketing organisation, with Romera moving into a regional leadership position.