Marketbridge Promotes Edward Thome to Vice President, GTM Strategy Consulting

Marketbridge has promoted Edward Thome to Vice President, GTM Strategy Consulting, marking a new step in his career at the B2B growth and marketing consultancy.

Thome shared the update in a LinkedIn post, announcing his move into the expanded role. The promotion comes as B2B organizations reassess their go-to-market (GTM) strategies to connect marketing, sales and customer engagement more closely with revenue outcomes.

Marketbridge works with businesses to develop go-to-market systems that integrate strategy, creative services, data, technology, activation and measurement. Its work spans industries including technology, financial services, healthcare and industrial markets.

GTM strategy has become an important focus for B2B companies facing longer buying cycles, increasingly complex purchasing groups and pressure to demonstrate the business impact of marketing investments. Organizations are looking beyond lead generation alone, seeking stronger alignment between brand awareness, demand generation, sales execution and revenue growth.

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In this environment, GTM strategy consulting can help businesses assess target audiences, refine market positioning, coordinate sales and marketing activities, and establish ways to measure performance across the customer journey.

Marketbridge has also been expanding its focus on data and technology-driven GTM execution. In September 2026, the company announced a partnership with Clay to help enterprises turn buyer intelligence into coordinated sales and marketing actions. The collaboration reflects a broader industry shift toward combining data, strategic planning and execution to improve commercial outcomes.

Thome's promotion comes amid this changing landscape, where consulting leaders are increasingly expected to connect strategic recommendations with practical implementation and measurable business results.

Details about Thome's specific responsibilities, client portfolio and priorities in the new position were not provided in the LinkedIn announcement reviewed.

His appointment adds to the professional leadership developments across the B2B marketing and consulting sector as companies continue to refine how they reach buyers, coordinate go-to-market teams and measure growth.