MERGE Promotes Alyssa (Riddle) Branscome to Vice President of Marketing

MERGE has promoted Alyssa (Riddle) Branscome to Vice President of Marketing, marking a new step in her career in marketing leadership.

The move comes as marketing agencies and professional services firms continue to refine their strategies around brand positioning, customer engagement, and measurable business growth. Marketing leaders are increasingly responsible for connecting brand strategy with demand generation, audience insights, and business development.

As Vice President of Marketing, Branscome will take on a senior leadership position focused on marketing strategy and execution. While the specific scope of her responsibilities has not been independently confirmed, roles at this level typically involve guiding marketing initiatives, coordinating teams, and aligning communications and campaign activities with organizational priorities.

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MERGE is an integrated marketing and technology agency that works with organizations across sectors, including healthcare and life sciences. Its work brings together strategy, creative, media, data, and technology to address business and customer challenges.

For agencies operating in competitive markets, marketing leadership plays an important role in differentiating services, developing client relationships, and demonstrating the value of marketing investments. The growing use of analytics and artificial intelligence is also changing how teams plan campaigns, understand audiences, and evaluate performance.

Branscome's promotion reflects the continuing importance of experienced marketing leadership as agencies adapt to changing client expectations and evolving digital channels. Marketing executives are increasingly expected to balance long-term brand development with near-term business objectives, while ensuring that teams work toward consistent goals.

As organizations place greater emphasis on accountability and integrated marketing strategies, senior marketing roles remain central to connecting positioning, communications, and growth initiatives.