MiQ Names Yasser Suhail Director, Strategy for India

MiQ has appointed Yasser Suhail as Director - Strategy in India, strengthening its leadership across digital strategy, business development and client engagement.

Suhail brings more than 15 years of experience across digital marketing, having worked with both agencies and brands in sectors including fast-moving consumer goods (FMCG), health and fitness, entertainment, and direct-to-consumer businesses.

Before joining MiQ, he served as Vice President - Client Services at Wavemaker, part of WPP Media. He has also held leadership positions at GOQii and Publicis Media, building experience across digital business, client relationships and strategic partnerships.

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In his new role, Suhail will focus on business growth, digital strategy, business development and client leadership. His experience across agency and brand environments is relevant as advertisers look to connect media investment more closely with commercial objectives.

The appointment comes as programmatic advertising continues to evolve through advances in data analytics, automation and artificial intelligence. Marketers are increasingly seeking ways to reach audiences across fragmented digital channels while improving campaign measurement and understanding the impact of media spending.

MiQ works with advertisers and agencies on programmatic media, combining data, technology and media expertise to support campaign planning, activation and optimization. Its India leadership expansion reflects the growing importance of client strategy and commercial partnerships in a market where digital advertising continues to develop.