Onshore Names Alexis Peschiera as VP of Marketing

Onshore has named Alexis Peschiera as its new Vice President of Marketing, bringing an experienced B2B technology marketer into a leadership role at the AI and fintech software company.

Peschiera announced the move in a recent career update, marking her transition to Onshore after her previous work in enterprise technology marketing. Her professional background includes product marketing and go-to-market responsibilities, with experience working across technology organizations and enterprise software.

In her new role, Peschiera will take on responsibility for marketing as Onshore continues to develop its business in the technology and financial services space. The company operates in AI and fintech, with its current business activities spanning software and financial services.

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The appointment comes as marketing functions within B2B technology companies increasingly connect product positioning, demand generation, content, sales alignment, and customer communication. For companies operating in AI and financial technology, marketers also have to communicate increasingly technical products to business audiences while addressing evolving customer expectations around technology and automation.

Peschiera’s background includes product marketing work at IBM, where her responsibilities have included areas such as product strategy, positioning, messaging, and collaboration across enterprise technology teams. Her LinkedIn profile also shows experience with Software AG and broader product marketing activities.

The new position adds senior marketing leadership to Onshore as the company continues building its presence in the AI and financial services technology market. Onshore’s current hiring activity also includes marketing and growth-related roles, including a Growth Marketing Lead position focused on demand generation, content, campaigns, and marketing operations.

Peschiera’s appointment therefore comes at a time when B2B technology companies are placing greater emphasis on connecting marketing strategy with product development, sales, and measurable growth. Her experience across enterprise technology and product marketing brings that background into her new leadership role at Onshore.