Project Point Names Liza Harris Head of Global Marketing

Project Point has named Liza Harris as Head of Global Marketing, adding new leadership to its marketing organization as the company continues to develop its presence across international markets.

In her new role, Harris will oversee Project Point’s global marketing activities, with responsibility for shaping the company’s marketing direction and supporting its broader business objectives. The position places marketing leadership at the center of how Project Point communicates with customers, partners, and the wider market.

The appointment comes as marketing teams increasingly operate across multiple regions, audiences, and digital channels. Global marketing leaders are tasked with maintaining consistency in brand and messaging while also adapting campaigns and communications to local markets.

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For companies operating across international markets, the role also increasingly involves coordination between marketing, sales, product, and business development teams. Data, digital platforms, content, and customer insights have become important components of how organizations plan and measure marketing activity.

Harris’ appointment adds a dedicated global marketing leadership role at Project Point at a time when marketing functions continue to evolve around changing customer expectations and increasingly fragmented digital channels.

The role is also likely to involve aligning marketing activities across different markets and ensuring that regional efforts contribute to a broader global strategy. As companies expand their digital presence, global marketing teams are increasingly responsible for connecting brand communication with measurable business outcomes.

For Project Point, the appointment marks a change in its marketing leadership structure, with Harris taking responsibility for the function at a global level.

The move reflects the continued importance of marketing leadership as businesses look to coordinate brand, digital, content, and customer engagement activities across markets. With global marketing becoming more closely connected to business strategy and revenue operations, roles such as Harris’ are increasingly focused on creating alignment between marketing activity and wider organizational priorities.