Salesforce Names Virginia Sharma as CMO, Missionforce

Salesforce has named Virginia Sharma as Chief Marketing Officer for Missionforce, bringing an experienced technology marketing executive into a leadership role focused on the company’s public sector business. Sharma will lead global public sector marketing, with responsibilities spanning product marketing and field marketing.

Sharma joins Salesforce from Google, where she most recently served as Head of Brand and Product Marketing for Google Public Sector. During her tenure, she worked across integrated campaigns and marketing programs covering Cloud, Workspace, and AI, with a focus on public sector audiences.

Before that role, Sharma was Head of Marketing for Google Cloud India, where her responsibilities included brand, demand, and developer marketing across Google Cloud and Google Workspace. Her earlier experience includes a role as Vice President, Brand Solutions at JioSaavn and several marketing and sales leadership positions at LinkedIn.

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At Salesforce, Sharma will focus on marketing for Missionforce, the company’s public sector offering. Salesforce has been expanding Missionforce around AI, data, and connected workflows for government organizations. In July, the company announced a $1.6 billion contract ceiling with the U.S. Department of Veterans Affairs for an enterprise license agreement involving Missionforce and related Salesforce technologies.

The appointment comes as technology companies continue to place greater emphasis on specialized marketing for government and other public sector audiences. These markets involve distinct procurement processes, regulatory requirements, security considerations, and stakeholder groups, making product and field marketing important parts of go-to-market strategies.

Sharma’s move adds a marketing leader with experience across cloud technology, AI, enterprise software, and public sector communications to Salesforce’s Missionforce organization. Her role will bring together product positioning and field marketing as Salesforce continues to develop its public sector business.