Sequel.io Appoints Jess Schanzer as Director of Product Marketing

Sequel.io has appointed Jess Schanzer as Director of Product Marketing, adding product marketing leadership as the company focuses on changing how businesses deliver and manage webinars.

Schanzer announced her new role describing the transition as an opportunity to help shape the webinar category and improve the experience for marketers. She joins the company after working across different marketing roles, where she experienced common challenges associated with webinar planning, including technical setup, speaker coordination, and connecting event activity to sales pipeline outcomes.

At Sequel.io, Schanzer will focus on building the product marketing function. The company’s platform enables businesses to host webinars directly on their websites, positioning webinars within the broader digital customer experience rather than treating them as standalone online events.

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Her appointment comes as marketing teams look for ways to make virtual events more accessible, engaging, and measurable. Webinars remain an important channel for B2B marketers seeking to educate audiences, generate leads, and support demand-generation programmes. However, coordinating speakers, managing technology, and measuring business impact can create operational challenges.

Product marketing plays a key role in communicating product value, understanding customer needs, and aligning product development with market expectations. Schanzer’s new position places her at the intersection of these priorities as Sequel.io continues developing its approach to website-based webinars.