Sharon Fitter Joins Boost Media International as Chief Revenue Officer

Boost Media International has appointed Sharon Fitter as Chief Revenue Officer, adding senior commercial leadership as the media business continues to develop its advertiser and client relationships.

Fitter brings experience from both the media and client sides of the advertising ecosystem. Before joining Boost Media International, she spent three years at REA Group. In her announcement, Fitter also noted that she has been associated with Boost Media International for several years through her work on the client side and her understanding of the company's role in helping advertisers buy and engage with media.

As Chief Revenue Officer, Fitter will take on responsibility for revenue-related activities and commercial growth at Boost Media International. The role places her at the intersection of advertisers, media buying and the company's commercial operations.

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Revenue leadership within media organisations increasingly involves more than traditional sales. Advertisers are working across a wider range of channels and formats, while seeking clearer connections between media investment, audience engagement and business outcomes. This has increased the need for commercial teams to understand both advertiser requirements and the changing media buying environment.

Fitter's previous experience on the client side provides context for her move into the revenue leadership role. Her announcement highlighted her familiarity with Boost Media International and the role it plays in creating ways for advertisers to buy and engage with media.

The appointment also comes as media businesses continue to adapt their commercial models around changing advertiser expectations. Revenue leaders are increasingly involved in developing relationships with clients, identifying new commercial opportunities and connecting media offerings with advertiser needs.

For Boost Media International, Fitter's appointment brings a dedicated executive focus to revenue and commercial strategy. Her remit will involve working across the company's client and media relationships as she takes on the Chief Revenue Officer position.