WPP Media Names Pooja Chhangani as Associate Director

WPP Media has named Pooja Chhangani as Associate Director, marking a new step in her career within the media and marketing industry.

Chhangani’s move into the Associate Director role comes as media organizations continue to adapt to changing client requirements, evolving audience behavior, and the growing integration of technology, data, and digital channels into marketing strategies.

At WPP Media, the role places Chhangani within an organization that works across media planning, investment, data, technology, and audience strategy. Associate Director positions within the media industry typically involve supporting client relationships, contributing to strategic planning, coordinating teams, and helping translate business objectives into media and marketing activity.

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The appointment also reflects the continued demand for professionals who can operate across different areas of the modern media ecosystem. As marketers increasingly bring together traditional media, digital platforms, data, and technology, media leadership roles are becoming more closely connected to broader business and customer objectives.

For Chhangani, the new position represents an opportunity to take on greater responsibility within WPP Media and contribute to its work with clients and internal teams. Her appointment adds to the wider movement of marketing and media professionals taking on expanded roles as the industry continues to evolve.

WPP Media has been expanding its capabilities across media, data, technology, and audience intelligence as the boundaries between media planning and broader marketing strategy continue to change. Against this backdrop, appointments at the Associate Director level can play a role in managing the growing complexity of modern media operations.

Chhangani’s new role therefore comes at a time when the media industry is continuing to shift toward more integrated approaches that connect planning, technology, data, and business outcomes.